All Eyes On Apple - The Apple Watch Coverage

What's up guys? Hello and welcome to the Apple Store at the Promenade in Chenal.  I’m Austin Rice from iEdge, and we’re here in Little Rock, Arkansas to give you a first look at the Apple Watch try-on experience and Apple’s newest
retina-equipped Macbook, so stick around, check out the new gear, and stay tuned for details on our Apple Watch Sport giveaway at the end of this post.

So, one of the things that really impressed me was the accomodation provided in the try-on experience. The sales rep, Reece, quickly connected with me for my appointment and showed me to a drawer containing about ten apple watches. I tried on the Milanese loop, two sport bands, and a classic leather strap, and of the three I would definitely choose the comfort of the classic leather.

 If you don't have a Try-on appointment you can try out one of the demo units which walk you through the various features of the watch.

When you first put on your Apple Watch, you’ll want to pair it with your iPhone using the App provided in
iOS 8.3.  From there you run through a few settings and you’re ready to go. The interface here is designed to be familiar and intuitive.  It doesn’t take long to understand how it all works.

The digital crown on the side functions as a button for activating siri and as a scroll wheel to keep your hand from blocking the screen, and the button underneath quickly shows your favorite contacts.

The touch controls are also essential to the experience, as you would expect.  Wired did a fantastic piece on the Apple Watch and its ability to simplify your tech life.

I highly recommend checking that out in the description below if you are still on the fence.


Apple is selling three versions of the Apple Watch: Sport, Watch, and Edition; starting at $349, $549, and a whopping $10,000 respectively. Apple allows you to reserve a try-on appointment through the Apple Store app or on

You can preorder starting today, but shipping many estimates have been pushed out to as late as June. (So you better get started)

Also releasing this morning is Apple’s newest laptop, simply called: Macbook.  This is the thinnest and lightest machine that has ever run OSX and it’s essentially an even thinner Macbook Air with a Retina display.  The keyboard here is edge to edge and the traditional trackpad has been replaced by a force touch pad that simulates clicking. This Mac will set you back $1299 and it starts shipping today.  

So We're Giving Away an Apple Watch


On April 24, we'll pick a winner of an Apple Watch Sport, 38mm.

How To Enter:

  1. Subsribe to iEdge on Youtube
  2. Subscribe below to Mason Kesner Blog.
  3. Share a photo or this blog link, with the hashtag #MKiEdgeWatch (Instagram, Twitter, Facebook) and Tag us!

(Must do all three)

* indicates required


( mm / dd )


  • No Purchase Necessary.
  • Must be 16 years of age or older.
  • Starts April 10 and ends April 24th at 5P.
  • Apple Watch Sport, 38mm is the official prize.
  • The Winner will be Selected on April 24. 
  • VOID WHERE PROHIBITED. We are not liable for product after delivery.
  • Mason Kesner Projects, LLC has the right to obtain and publicize the winners name and likeness.
  • If prize is not claimed within 48 hours we reserve the right to cancel or proceed with another winner.

Apple Always Wins

When I woke up this morning I knew it was going to be a good day. Now, I'm not a tech expert, just an enthusiast who loves technology. Today was the unveiling of the new iPhone. If you haven't heard by now, Apple released the iPhone 6 and iPhone 6 Plus. Two beautifully designed smart phones that you can read more about here. Apple also unveiled the much longed for Apple Watch, but I'm not going to talk about either of those in this post.

Today I want to tell you why Apple Always Wins. I have several friends who are heavily invoked in the tech industry from design, to production, marketing. I get flak from my friends who are windows and android users all the time because of Apples restrictions and ability to customize ect... What I'm going to address today is not why Apple is better, but why Apple always Wins even if its products doing initially seem, well, better. 

Apple Always Wins because of one word, Culture.

No other company on the planet has a culture like Apple. They has created an entire ecosystem of products that integrate seamlessly with one another. Going even further, Apple has created products that seamlessly integrate with everyday life. We saw this today Apple Watch. Companies like Samsung, and Motorola give it their best shot, but no other tech company has products that integrate so seamlessly with daily life like Apple. The amount of though, design, and effort that goes into these products far surpasses those of any other. You don't see hundreds of thousands of people waiting in line for Samsung Products? Maybe just a few hundred. haha Apple is all about experience, no other tech company puts as much thought and design into experience as Apple.

You can say what you want about Apple, and vis versa, but no one does it better than Apple. It's all about the details. No one does it better. 

Highlights From Today's Event:
- iPhone 6 & iPhone 6 Plus
- All New Camera
- Apple Pay
- Apple Watch

Here are a few shots, from todays event and the products to come.